Description

As a Digital Strategist, you specialize in crafting tailored digital strategies by asking the right questions and collaborating closely with our clients. You'll lead the strategy process, defining digital targets, analyzing online journeys, crafting relevant messages, and producing effective digital roadmaps. You'll drive our clients' online success stories by leveraging data insights and creative thinking.

Key Responsibilities

• Develop and execute digital strategies aligned with business goals and client objectives.
• Lead the collaborative process of defining digital targets, analyzing digital journeys, and crafting relevant recommendations.
• Conduct market research, competitor analysis, and consumer behaviour studies to identify opportunities and trends.
• Oversee the planning, execution, and optimization of digital projects across various platforms.
• Analyze performance metrics and provide actionable insights for continuous optimization.
• Collaborate with creative teams to develop compelling digital content.
• Stay updated on industry trends and best practices to recommend innovative strategies.
• Align digital initiatives with overall business objectives.
• Lead cross-functional teams and foster collaboration among internal departments and external partners.
• Monitor and report on key performance indicators (KPIs) to track progress and measure success against predefined goals.

Skills and Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Proven experience as a Digital Strategist or similar role, demonstrating a strong track record of driving results in digital marketing campaigns.
• Expertise in insurance domain, understanding the unique challenges and requirements of the industry.
• Proficiency in digital tools and platforms
• Excellent analytical skills with the ability to interpret data and provide actionable insights for optimization.
• Strong project management skills with the ability to prioritize tasks and manage multiple projects simultaneously.
• Creative thinking and problem-solving abilities to develop innovative strategies.
• Excellent communication skills, both written and verbal, with the ability to articulate complex ideas and influence stakeholders.
• Collaborative mindset with the ability to work effectively in cross-functional teams.
• Adaptability and willingness to learn new technologies and methodologies in the rapidly evolving digital landscape.